The influence of social media on modern communication among senior secondary school students in Kano state, Nigeria
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ID: 309444
2025
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Abstract
This study investigated the impact of social media usage on communication patterns among senior secondary school students in Nigeria, with particular focus on platform preference, changes in communication methods, and gender differences. A descriptive survey research design was adopted, involving 200 respondents selected through stratified random sampling. Data were collected using a structured questionnaire and analyzed using descriptive and inferential statistics. Findings revealed that 94.2% of students actively used social media for communication, with WhatsApp (89.3%) and Facebook (78.1%) emerging as the most dominant platforms. Comparative analysis of communication methods showed a sharp decline in face-to-face interactions (↓32.6%) and phone calls (↓45.5%), while social media messaging (+67.8%) and video calls (+25.9%) recorded significant increases. Results from independent t-tests further indicated statistically significant gender differences in daily usage hours (t = -5.73, p < 0.001), platform diversity (t = -5.18, p < 0.001), communication frequency (t = -8.76, p < 0.001), and emotional expression (t = -10.65, p < 0.001), with female students consistently scoring higher than their male counterparts. The study concludes that social media has fundamentally reshaped adolescent communication, with females showing greater intensity, diversity, and emotional engagement. It recommends digital literacy programs, balanced offline–online interaction, and school-based guidance interventions to mitigate the risks associated with excessive reliance on social media.
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| Authors | Naziru Idris |
| Journal | Aminu Kano Academic Scholars Association Multidisciplinary Journal |
| Year | 2025 |
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| Keywords | Keywords not found |
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