Bridging the literacy gap: Using familiar household brand names as instructional tools for struggling readers

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ID: 309414
2025
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Ranked #29 of 145 articles by views in Aminu Kano Academic Scholars Association Multidisciplinary Journal

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Abstract
This study explores bridging the Literacy Gap: Using Familiar Household Brand Names as Instructional Tools for Struggling Readers Anchored on Vygotsky’s sociocultural theory, constructivist learning theory, and the concept of print awareness, the study highlights how familiar environmental texts can serve as effective entry points into reading development. The discussion emphasizes the role of social interaction, real-life experiences, and children’s prior knowledge in fostering meaningful literacy engagement. Despite the potential benefits, theoretical gaps remain regarding the over-reliance on logos, limited generalizability across diverse contexts, and insufficient guidance on sustaining progression from environmental print to conventional literacy. The suggested that: Teachers should integrate branded household product names into literacy lessons to make reading instruction more engaging and relatable. In addition, they should design classroom activities such as word-matching, phonics drills, and sentence-building exercises using product labels. Parents also have a crucial role to play by actively involving children in daily literacy practices through pointing out, reading aloud, and discussing product names during household routines. They should further create a home literacy corner where children can collect and display empty product packages as reading resources. On a broader level, government agencies should promote awareness campaigns on the value of environmental print as a low-cost literacy tool for struggling readers. They should also incorporate environmental print strategies into teacher training and professional development programmes. Finally, government should provide clear guidelines for developing literacy-friendly classrooms that integrate local and familiar print resources alongside formal texts.
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imported_1762720463_6910facf47e77 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Laure Jibril Garba
Journal Aminu Kano Academic Scholars Association Multidisciplinary Journal
Year 2025
DOI
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URL
https://akasa.com.ng/ojs/index.php/journal/article/view/102
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