Multitrait-Multimethod Matrices in Consumer Research

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ID: 307514
1991
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Abstract
Journal Article Multitrait-Multimethod Matrices in Consumer Research Get access Richard P. Bagozzi, Richard P. Bagozzi Search for other works by this author on: Oxford Academic PubMed Google Scholar Youjae Yi Youjae Yi Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 4, March 1991, Pages 426–439, https://doi.org/10.1086/208568 Published: 01 March 1991 Article history Received: 01 August 1989 Revision received: 01 July 1990 Published: 01 March 1991
Reference Key
openalex_W2059851708 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Richard P. Bagozzi, Youjae Yi
Journal journal of consumer research
Year 1991
DOI
10.1086/208568
URL
https://doi.org/10.1086/208568
Keywords Keywords not found

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