Dimensions for Evaluating the Acceptability of Message Sources

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ID: 306445
1969
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Abstract
The research reported here extends the work of Hovland and his colleagues on source credibility by investigating the criteria actually used by receivers in evaluating message sources. Three dimensions are isolated: Safety, Qualification, and Dynamism. The authors argue that source "image" should be defined in terms of the perceptions of the receiver, not in terms of objective characteristics of the source.
Reference Key
openalex_W2003814602 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors David K. Berlo, James B. Lemert, Robert J. Mertz
Journal public opinion quarterly
Year 1969
DOI
10.1086/267745
URL
https://doi.org/10.1086/267745
Keywords Keywords not found

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