Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement

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ID: 306396
2003
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Abstract
This research conceptualizes and develops a scale to measure individual differences in the centrality of visual product aesthetics (CVPA), defined as the level of significance that visual aesthetics hold for a particular consumer in his/her relationship with products. Three related dimensions of product aesthetics centrality emerged from the research: value, acumen, and response intensity. A series of eight studies provided evidence that the CVPA measure possesses satisfactory reliability and validity. Additionally, this research illuminates important differences between high and low CVPA consumers in product-design-related evaluations and behaviors and provides suggestions for future research employing the scale.
Reference Key
openalex_W2149221485 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Peter Bloch, Frédéric F. Brunel, Todd J. Arnold
Journal journal of consumer research
Year 2003
DOI
10.1086/346250
URL
https://doi.org/10.1086/346250
Keywords Keywords not found

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