Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement

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ID: 306396
2003
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Abstract
This research conceptualizes and develops a scale to measure individual differences in the centrality of visual product aesthetics (CVPA), defined as the level of significance that visual aesthetics hold for a particular consumer in his/her relationship with products. Three related dimensions of product aesthetics centrality emerged from the research: value, acumen, and response intensity. A series of eight studies provided evidence that the CVPA measure possesses satisfactory reliability and validity. Additionally, this research illuminates important differences between high and low CVPA consumers in product-design-related evaluations and behaviors and provides suggestions for future research employing the scale.
Reference Key
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Authors Peter Bloch, Frédéric F. Brunel, Todd J. Arnold
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Journal journal of consumer research
Year 2003
DOI
10.1086/346250
URL
https://doi.org/10.1086/346250
Keywords Keywords not found

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