Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations

Clicks: 1
ID: 305093
1994
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal

Ranked #191 of 197 articles by views in journal of consumer research

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 197 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
This research identifies consumer expertise and the type of attribute information as moderating the effects of country of origin on product evaluations. When attribute information was unambiguous, experts based their evaluations on attribute strength, whereas novices relied on country of origin. When attribute information was ambiguous, both experts and novices used country of origin in evaluations. Also, experts and novices used country of origin differently in evaluations. Experts used country of origin to selectively process and recall attribute information, whereas novices used it to differentially interpret subsequent attribute information. The findings are discussed within the framework of stereotyping.
Reference Key
openalex_W2061695977 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Durairaj Maheswaran
Journal journal of consumer research
Year 1994
DOI
10.1086/209403
URL
https://doi.org/10.1086/209403
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.