Intimate Exchanges: Using Computers to Elicit Self‐Disclosure From Consumers

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ID: 304836
2000
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Abstract
This investigation examines the dynamics associated with soliciting intimate information from consumers via computers. Experiment 1 identifies two factors—reciprocity and sequence—that affect the likelihood that people will reveal intimate information about themselves via a computer. Experiment 2 provides evidence that intimate information exchanges can affect how consumers behave in subsequent interactions. Implications for marketing research and practice are discussed.
Reference Key
openalex_W2055666942 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Youngme Moon
Journal journal of consumer research
Year 2000
DOI
10.1086/209566
URL
https://doi.org/10.1086/209566
Keywords Keywords not found

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