Rules of Engagement: Building Brand Relationships

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ID: 30461
2017
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Ranked #2 of 2 articles by views in boston hospitality review

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Abstract
As new social and shopping channels are developed, brands must understand why consumers want them, and why they matter. Alex Friedman shares four cornerstones to building strong customer loyalty through engagement both on and off these new channels.
Reference Key
friedman2017rulesboston Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Friedman, Alex;
Journal boston hospitality review
Year 2017
DOI
DOI not found
URL
http://www.bu.edu/bhr/2017/01/27/rulesofengagement
Keywords Keywords not found

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