Rules of Engagement: Building Brand Relationships
Clicks: 205
ID: 30461
2017
Article Quality & Performance Metrics
Overall Quality
Improving Quality
0.0
/100
Combines engagement data with AI-assessed academic quality
Reader Engagement
Steady Performance
63.4
/100
204 views
166 readers
Trending
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Abstract
As new social and shopping channels are developed, brands must understand why consumers want them, and why they matter. Alex Friedman shares four cornerstones to building strong customer loyalty through engagement both on and off these new channels.
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friedman2017rulesboston
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| Authors | Friedman, Alex; |
| Journal | boston hospitality review |
| Year | 2017 |
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| Keywords | Keywords not found |
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