Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

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ID: 304436
2010
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Abstract
Journal Article Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter Get access Jennifer Aaker, Jennifer Aaker Search for other works by this author on: Oxford Academic PubMed Google Scholar Kathleen D. Vohs, Kathleen D. Vohs Search for other works by this author on: Oxford Academic PubMed Google Scholar Cassie Mogilner Cassie Mogilner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 37, Issue 2, August 2010, Pages 224–237, https://doi.org/10.1086/651566 Published: 24 February 2010
Reference Key
openalex_W3121822553 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Jennifer Aaker, Kathleen D. Vohs, Cassie Mogilner
Journal journal of consumer research
Year 2010
DOI
10.1086/651566
URL
https://doi.org/10.1086/651566
Keywords Keywords not found

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