An Evaluation of a Cognitive Theory of Response-Order Effects in Survey Measurement

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ID: 303873
1987
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Abstract
Previous research has documented effects of the order in which response choices are offered to respondents using closed-ended survey items, but no theory of the psychological sources of these effects has yet been proposed. This paper offers such a theory drawn from a variety of psychological research. Using data from a split-ballot experiment in the 1984 General Social Survey involving a variant of Kohn's parental values measure, we test some predictions made by the theory about what kind of response order effect would be expected (a primacy effect) and among which respondents it should be strongest (those low in cognitive sophistication). These predictions are confirmed. We also test the “form-resistant correlation” hypothesis. Although correlations between items are altered by changes m response order, the presence and nature of the latent value dimension underlying these responses is essentially unaffected.
Reference Key
openalex_W2112665044 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Jon A. Krosnick, Duane F. Alwin
Journal public opinion quarterly
Year 1987
DOI
10.1086/269029
URL
https://doi.org/10.1086/269029
Keywords Keywords not found

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