Brand Familiarity and Advertising Repetition Effects
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ID: 303863
2003
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Abstract
Journal Article Brand Familiarity and Advertising Repetition Effects Get access Margaret C. Campbell, Margaret C. Campbell Search for other works by this author on: Oxford Academic PubMed Google Scholar Kevin Lane Keller Kevin Lane Keller Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 30, Issue 2, September 2003, Pages 292–304, https://doi.org/10.1086/376800 Published: 01 September 2003
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| Reference Key |
openalex_W2174722713
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|---|---|
| Authors | Margaret C. Campbell, Kevin Lane Keller |
| Journal | journal of consumer research |
| Year | 2003 |
| DOI |
10.1086/376800
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| URL | |
| Keywords | Keywords not found |
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