Measuring Ethnic Preferences in Bosnia and Herzegovina with Mobile Advertising.

Clicks: 234
ID: 30363
2016
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Abstract
We present a field experiment that uses geo-referenced smartphone advertisements to measure ethnic preferences at a highly disaggregated level. Different types of banners advertising a vote matching tool are randomly displayed to mobile Internet users in Bosnia and Herzegovina, while recording their spatial coordinates. Differences in the response (click) rate to different ethnic cues on these banners are used to measure temporal and spatial variation in ethnic preferences among the population of Bosnia and Herzegovina. Our study lays out the theoretical and practical underpinnings of this technology and discusses its potential for future applications, but also highlights limitations of this approach.
Reference Key
nisser2016measuringplos Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Nisser, Annerose;Weidmann, Nils B;
Journal PloS one
Year 2016
DOI
10.1371/journal.pone.0167779
URL
Keywords Keywords not found

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