The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes

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ID: 302950
2009
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Abstract
Drawing from image-elicited depth interviews, we investigate whether consumers pursue the consumption of authentic objects with specific personal goals in mind. We find that consumers are motivated to focus on those particular cues in objects that for them convey authenticity (what is genuine, real, and/or true) and that this decision-making process is driven by a desire to draw different identity benefits (control, connection, virtue) from authentic objects. Our interpretive analysis elaborates contributions to theorizing related to consumer agency in seeking authentic consumption experience. We provide cultural explanations for the desire to assert the authentic self in these particular ways.
Reference Key
openalex_W2045844751 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Michaël Beverland, Francis Farrelly
Journal journal of consumer research
Year 2009
DOI
10.1086/615047
URL
Keywords Keywords not found

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