Attributional Thoughts about Consumer Behavior
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ID: 302913
2000
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Abstract
Two fundamental principles from attribution theory were examined for the role they might play in the psychology of the consumer. They are: (1) perceptions of causality along a stability dimension influence the anticipated likelihood of product satisfaction, and (2) perceptions of causality along a controllability dimension influence judgments of responsibility and retributive actions. Comments about the longevity of an attributional framework, methodological recommendations, and the heuristic value of the theory also are included.
| Reference Key |
openalex_W2050239198
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|---|---|
| Authors | Bernard Weiner |
| Journal | journal of consumer research |
| Year | 2000 |
| DOI |
10.1086/317592
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| URL | |
| Keywords | Keywords not found |
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