Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
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ID: 300273
1990
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Abstract
Journal Article Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations Get access Prakash Nedungadi Prakash Nedungadi Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 3, December 1990, Pages 263–276, https://doi.org/10.1086/208556 Published: 01 December 1990 Article history Received: 01 August 1988 Revision received: 01 May 1990 Published: 01 December 1990
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| Reference Key |
openalex_W2087764343
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|---|---|
| Authors | Prakash Nedungadi |
| Journal | journal of consumer research |
| Year | 1990 |
| DOI |
10.1086/208556
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| URL | |
| Keywords | Keywords not found |
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