Familiarity and Its Impact on Consumer Decision Biases and Heuristics

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1981
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Abstract
Journal Article Familiarity and Its Impact on Consumer Decision Biases and Heuristics Get access C. Whan Park, C. Whan Park Search for other works by this author on: Oxford Academic PubMed Google Scholar V. Parker Lessig V. Parker Lessig Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 2, September 1981, Pages 223–230, https://doi.org/10.1086/208859 Published: 01 September 1981 Article history Received: 01 January 1980 Revision received: 01 April 1981 Published: 01 September 1981
Reference Key
openalex_W2118451146 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors C. Whan Park, V. Parker Lessig
Journal journal of consumer research
Year 1981
DOI
10.1086/208859
URL
https://doi.org/10.1086/208859
Keywords Keywords not found

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