A Reference Price Model of Brand Choice for Frequently Purchased Products

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ID: 299814
1986
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Abstract
Abstract A brand choice model that incorporates both reference and observed prices is proposed for frequently purchased products. The model is composed of a probability-of-purchase component and a reference-price-formation component. Empirical testing of the model using coffee UPC scanner panel data demonstrates that for two of the three brands, the model predicts probability of purchase better than do standard demand models that utilize only current observed brand prices.
Reference Key
openalex_W2033434148 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Russell S. Winer
Journal journal of consumer research
Year 1986
DOI
10.1086/209064
URL
https://doi.org/10.1086/209064
Keywords Keywords not found

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