Spent Resources: Self‐Regulatory Resource Availability Affects Impulse Buying

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ID: 299488
2007
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Abstract
This research investigated impulse buying as resulting from the depletion of a common—but limited—resource that governs self-control. In three investigations, participants' self-regulatory resources were depleted or not; later, impulsive spending responses were measured. Participants whose resources were depleted, relative to participants whose resources were not depleted, felt stronger urges to buy, were willing to spend more, and actually did spend more money in unanticipated buying situations. Participants having depleted resources reported being influenced equally by affective and cognitive factors and purchased products that were high on each factor at equal rates. Hence, self-regulatory resource availability predicts whether people can resist impulse buying temptations.
Reference Key
openalex_W2153950939 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Kathleen D. Vohs, Ronald J. Faber
Journal journal of consumer research
Year 2007
DOI
10.1086/510228
URL
https://doi.org/10.1086/510228
Keywords Keywords not found

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