Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload

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ID: 299390
2010
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Abstract
The choice overload hypothesis states that an increase in the number of options to choose from may lead to adverse consequences such as a decrease in the motivation to choose or the satisfaction with the finally chosen option. A number of studies found strong instances of choice overload in the lab and in the field, but others found no such effects or found that more choices may instead facilitate choice and increase satisfaction. In a meta-analysis of 63 conditions from 50 published and unpublished experiments (N = 5,036), we found a mean effect size of virtually zero but considerable variance between studies. While further analyses indicated several potentially important preconditions for choice overload, no sufficient conditions could be identified. However, some idiosyncratic moderators proposed in single studies may still explain when and why choice overload reliably occurs; we review these studies and identify possible directions for future research.
Reference Key
openalex_W2177382657 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Benjamin Scheibehenne, Rainer Greifeneder, Peter M. Todd
Journal journal of consumer research
Year 2010
DOI
10.1086/651235
URL
https://doi.org/10.1086/651235
Keywords Keywords not found

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