Variety Seeking Behavior: An Interdisciplinary Review
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ID: 299082
1982
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Abstract
A taxonomy of varied behavior is offered to structure research findings pertaining to the various phenomena termed “variety seeking.” The literature is reviewed within that framework. Seemingly disparate research traditions, one viewing the phenomenon as inexplicable, the other attempting explanation, are shown to be converging. A model encompassing current research is proposed and its parameters scrutinized.
| Reference Key |
openalex_W2023801818
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|---|---|
| Authors | Leigh McAlister, Edgar A. Pessemier |
| Journal | journal of consumer research |
| Year | 1982 |
| DOI |
10.1086/208926
|
| URL | |
| Keywords | Keywords not found |
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