Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis

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ID: 298945
1992
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Abstract
Journal Article Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis Get access Steven P. Brown, Steven P. Brown Search for other works by this author on: Oxford Academic PubMed Google Scholar Douglas M. Stayman Douglas M. Stayman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 19, Issue 1, June 1992, Pages 34–51, https://doi.org/10.1086/209284 Published: 01 June 1992 Article history Received: 01 March 1991 Revision received: 01 November 1991 Published: 01 June 1992
Reference Key
openalex_W2040945568 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Steven P. Brown, Douglas M. Stayman
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Journal journal of consumer research
Year 1992
DOI
10.1086/209284
URL
https://doi.org/10.1086/209284
Keywords Keywords not found

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