Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis

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1992
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Abstract
Journal Article Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis Get access Steven P. Brown, Steven P. Brown Search for other works by this author on: Oxford Academic PubMed Google Scholar Douglas M. Stayman Douglas M. Stayman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 19, Issue 1, June 1992, Pages 34–51, https://doi.org/10.1086/209284 Published: 01 June 1992 Article history Received: 01 March 1991 Revision received: 01 November 1991 Published: 01 June 1992
Reference Key
openalex_W2040945568 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Steven P. Brown, Douglas M. Stayman
Journal journal of consumer research
Year 1992
DOI
10.1086/209284
URL
https://doi.org/10.1086/209284
Keywords Keywords not found

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