Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review
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ID: 298161
2011
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Abstract
Message framing has been an important focus in health communication research, yet prior meta-analyses found limited support for using framing to increase persuasiveness of health messages. This meta-analysis distinguished the outcomes used to assess the persuasive impact of framed messages (attitudes, intentions, or behavior). One hundred eighty-nine effect sizes were identified from 94 peer-reviewed, published studies which compared the persuasive impact of gain- and loss-framed messages. Gain-framed messages were more likely than loss-framed messages to encourage prevention behaviors (r = 0.083, p = 0.002), particularly for skin cancer prevention, smoking cessation, and physical activity. No effect of framing was found when persuasion was assessed by attitudes/intentions or among studies encouraging detection. Gain-framed messages appear to be more effective than loss-framed messages in promoting prevention behaviors. Research should examine the contexts in which loss-framed messages are most effective, and the processes that mediate the effects of framing on behavior.
| Reference Key |
openalex_W2008040264
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|---|---|
| Authors | Kristel M. Gallagher, John A. Updegraff |
| Journal | annals of behavioral medicine : a publication of the society of behavioral medicine |
| Year | 2011 |
| DOI |
10.1007/s12160-011-9308-7
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| URL | |
| Keywords | Keywords not found |
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