Effects of Questionnaire Length on Participation and Indicators of Response Quality in a Web Survey

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ID: 297811
2009
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Abstract
This paper investigates how expected and actual question naire length affects cooperation rates and a variety of indicators of data quality in web surveys. We hypothesized that the expected length of a web-based questionnaire is negatively related to the initial willingness to participate. Moreover, the serial position of questions was predicted to influence four indicators of data quality. We hypothesized that ques tions asked later in a web-based questionnaire will, compared to those asked earlier, be associated with (a) shorter response times, (b) higher item-nonresponse rates, (c) shorter answers to open-ended questions, and (d) less variability to items arranged in grids. To test these assump tions, we manipulated the stated length (10, 20, and 30 minutes) and the position of questions in an online questionnaire consisting of ran domly ordered blocks of thematically related questions. As expected, the longer the stated length, the fewer respondents started and completed the questionnaire. In addition, answers to questions positioned later in the questionnaire were faster, shorter, and more uniform than answers to questions positioned near the beginning.
Reference Key
openalex_W1989597713 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Mirta Galešić, Michael Bošnjak
Journal public opinion quarterly
Year 2009
DOI
10.1093/poq/nfp031
URL
https://doi.org/10.1093/poq/nfp031
Keywords Keywords not found

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