The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations

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ID: 296100
1988
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Abstract
Journal Article The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations Get access Akshay R. Rao, Akshay R. Rao Search for other works by this author on: Oxford Academic PubMed Google Scholar Kent B. Monroe Kent B. Monroe Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 253–264, https://doi.org/10.1086/209162 Published: 01 September 1988 Article history Received: 01 February 1987 Revision received: 01 March 1988 Published: 01 September 1988
Reference Key
openalex_W2134652466 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Akshay R. Rao, Kent B. Monroe
Journal journal of consumer research
Year 1988
DOI
10.1086/209162
URL
https://doi.org/10.1086/209162
Keywords Keywords not found

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