Brand Credibility, Brand Consideration, and Choice
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ID: 296097
2004
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Abstract
Journal Article Brand Credibility, Brand Consideration, and Choice Get access Tülin Erdem, Tülin Erdem Search for other works by this author on: Oxford Academic PubMed Google Scholar Joffre Swait Joffre Swait Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 1, June 2004, Pages 191–198, https://doi.org/10.1086/383434 Published: 01 June 2004
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| Reference Key |
openalex_W2053234682
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|---|---|
| Authors | Tülin Erdem, Joffre Swait́ |
| Journal | journal of consumer research |
| Year | 2004 |
| DOI |
10.1086/383434
|
| URL | |
| Keywords | Keywords not found |
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