Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective
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ID: 295320
1985
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Abstract
Three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity-source likability, and participant product involvement. Attitudes and purchase intentions changed due to celebrity-source attractiveness, and the results were interpreted as supporting social adaptation theory.
| Reference Key |
openalex_W1970471758
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|---|---|
| Authors | Lynn R. Kahle, Pamela M. Homer |
| Journal | journal of consumer research |
| Year | 1985 |
| DOI |
10.1086/209029
|
| URL | |
| Keywords | Keywords not found |
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