Schema Congruity as a Basis for Product Evaluation

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ID: 294958
1989
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Abstract
Journal Article Schema Congruity as a Basis for Product Evaluation Get access Joan Meyers-Levy, Joan Meyers-Levy Search for other works by this author on: Oxford Academic PubMed Google Scholar Alice M. Tybout Alice M. Tybout Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 1, June 1989, Pages 39–54, https://doi.org/10.1086/209192 Published: 01 June 1989 Article history Received: 01 May 1987 Revision received: 01 October 1988 Published: 01 June 1989
Reference Key
openalex_W2053204041 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Joan Meyers‐Levy, Alice M. Tybout
Journal journal of consumer research
Year 1989
DOI
10.1086/209192
URL
https://doi.org/10.1086/209192
Keywords Keywords not found

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