Innovativeness: The Concept and Its Measurement
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ID: 292085
1978
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Abstract
The nature of innovativeness, and its relationship to adoption, are explored in this article. It is argued that innovativeness should be conceptualized at a higher level of abstraction, and that explicit recognition should be given to the complex communication processes intervening between this construct and observable behavior.
| Reference Key |
openalex_W2045988471
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|---|---|
| Authors | David F. Midgley, Grahame R. Dowling |
| Journal | journal of consumer research |
| Year | 1978 |
| DOI |
10.1086/208701
|
| URL | |
| Keywords | Keywords not found |
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