Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior

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ID: 292050
2002
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Abstract
Self-control is a promising concept for consumer research, and self-control failure may be an important cause of impulsive purchasing. Three causes of self-control failure are described. First, conflicting goals and standards undermine control, such as when the goal of feeling better immediately conflicts with the goal of saving money. Second, failure to keep track of (monitor) one's own behavior renders control difficult. Third, self-control depends on a resource that operates like strength or energy, and depletion of this resource makes self-control less effective. Trait differences in self-control predict many behaviors. Implications for theory and research in consumer behavior are discussed.
Reference Key
openalex_W2100482303 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Roy F. Baumeister
Journal journal of consumer research
Year 2002
DOI
10.1086/338209
URL
https://doi.org/10.1086/338209
Keywords Keywords not found

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