Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

Clicks: 1
ID: 291885
1987
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal

Ranked #122 of 197 articles by views in journal of consumer research

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 197 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
Journal Article Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising Get access Morris B. Holbrook, Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar Rajeev Batra Rajeev Batra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 3, December 1987, Pages 404–420, https://doi.org/10.1086/209123 Published: 01 December 1987 Article history Received: 01 July 1986 Revision received: 01 May 1987 Published: 01 December 1987
Reference Key
openalex_W2000186419 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Morris B. Holbrook, Rajeev Batra
Journal journal of consumer research
Year 1987
DOI
10.1086/209123
URL
https://doi.org/10.1086/209123
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.