How Consumers Consume: A Typology of Consumption Practices

Clicks: 12
ID: 291788
1995
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Abstract
This article examines what people do when they consume. In recent interpretive consumer research, three research streams have emerged, each portraying how people consume through a distinctive metaphor: consuming as experience, consuming as integration, and consuming as classification. The research reported here—a two-year observational case study of baseball spectators in Chicago's Wrigley Field bleachers—builds on this literature to systematically detail the universe of actions that constitute consuming. The resulting typology refines, extends, and synthesizes the three existing approaches to consuming and adds a fourth dimension—consuming as play—to yield a comprehensive vocabulary for describing how consumers consume. The usefulness of the typology is demonstrated by applying it to develop an alternative conception of materialism as a style of consuming.
Reference Key
openalex_W1966026240 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Douglas B. Holt
Journal journal of consumer research
Year 1995
DOI
10.1086/209431
URL
https://doi.org/10.1086/209431
Keywords Keywords not found

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