Self‐Construal, Reference Groups, and Brand Meaning

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ID: 291299
2005
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Abstract
Journal Article Self-Construal, Reference Groups, and Brand Meaning Get access Jennifer Edson Escalas, Jennifer Edson Escalas Search for other works by this author on: Oxford Academic PubMed Google Scholar James R. Bettman James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 32, Issue 3, December 2005, Pages 378–389, https://doi.org/10.1086/497549 Published: 01 December 2005
Reference Key
openalex_W2003955127 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Jennifer Edson Escalas, James R. Bettman
Journal journal of consumer research
Year 2005
DOI
10.1086/497549
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Keywords Keywords not found

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