Self‐Construal, Reference Groups, and Brand Meaning
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ID: 291299
2005
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Abstract
Journal Article Self-Construal, Reference Groups, and Brand Meaning Get access Jennifer Edson Escalas, Jennifer Edson Escalas Search for other works by this author on: Oxford Academic PubMed Google Scholar James R. Bettman James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 32, Issue 3, December 2005, Pages 378–389, https://doi.org/10.1086/497549 Published: 01 December 2005
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| Reference Key |
openalex_W2003955127
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|---|---|
| Authors | Jennifer Edson Escalas, James R. Bettman |
| Journal | journal of consumer research |
| Year | 2005 |
| DOI |
10.1086/497549
|
| URL | |
| Keywords | Keywords not found |
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