Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
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2002
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Abstract
Journal Article Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding Get access Douglas B. Holt Douglas B. Holt Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 29, Issue 1, June 2002, Pages 70–90, https://doi.org/10.1086/339922 Published: 01 June 2002 Article history Received: 01 February 1999 Revision received: 01 October 2001 Published: 01 June 2002
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| Reference Key |
openalex_W2045269804
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|---|---|
| Authors | Douglas B. Holt |
| Journal | journal of consumer research |
| Year | 2002 |
| DOI |
10.1086/339922
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| URL | |
| Keywords | Keywords not found |
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