Reference Group Influence on Product and Brand Purchase Decisions
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ID: 291105
1982
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Abstract
Consumer perceptions of reference group influence on product and brand decisions were examined using 645 members of a consumer panel and 151 respondents in a followup study. Differences for 16 products in informational, value expressive, and utilitarian influence were investigated in a nested repeated measures design. The results support hypothesized differences in reference group influence between publicly and privately consumed products and luxuries and necessities.
| Reference Key |
openalex_W2055078707
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|---|---|
| Authors | William O. Bearden, Michael J. Etzel |
| Journal | journal of consumer research |
| Year | 1982 |
| DOI |
10.1086/208911
|
| URL | |
| Keywords | Keywords not found |
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