The Effects of Product Class Knowledge on Information Search Behavior
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ID: 291059
1985
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Abstract
The effects of prior knowledge about a product class on various characteristics of pre-purchase information search within that product class are examined. A new search task methodology is used that imposes only a limited amount of structure on the search task: subjects are not cued with a list of attributes, and the problem is not structured in a brand-by-attribute matrix. The results indicate that prior knowledge facilitates the acquisition of new information and increases search efficiency. The results also support the conceptual distinction between objective and subjective knowledge.
| Reference Key |
openalex_W2055194045
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|---|---|
| Authors | Merrie Brucks |
| Journal | journal of consumer research |
| Year | 1985 |
| DOI |
10.1086/209031
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| URL | |
| Keywords | Keywords not found |
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