Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction

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ID: 291013
1993
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Abstract
This article examines the underlying dimensionality of three aspects of the post-consumption experience—product evaluation, product-elicited affect, and product satisfaction. In addition, the article integrates these concepts through a suggested causal framework. Students evaluated either a high- or a low-involvement product in current use, reported affective responses evoked by it, and assessed their levels of product-derived satisfaction. Analysis shows that two primary dimensions of product evaluation—utilitarian and hedonic judgment—can be viewed as causally antecedent to two dimensions of affect—pleasantness and arousal—and to product satisfaction. Implications of the conceptual framework and empirical findings for the study of consumption events are discussed.
Reference Key
openalex_W2100813809 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Haim Mano, Richard L. Oliver
Journal journal of consumer research
Year 1993
DOI
10.1086/209361
URL
Keywords Keywords not found

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