Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making

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ID: 290982
1999
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Abstract
Journal Article Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making Get access Baba Shiv, Baba Shiv Search for other works by this author on: Oxford Academic PubMed Google Scholar Alexander Fedorikhin Alexander Fedorikhin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 26, Issue 3, December 1999, Pages 278–292, https://doi.org/10.1086/209563 Published: 01 December 1999 Article history Received: 01 June 1998 Revision received: 01 May 1999 Published: 01 December 1999
Reference Key
openalex_W2021713474 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Baba Shiv, Alexander Fedorikhin
Journal journal of consumer research
Year 1999
DOI
10.1086/209563
URL
https://doi.org/10.1086/209563
Keywords Keywords not found

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