Constructive Consumer Choice Processes

Clicks: 3
ID: 290248
1998
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Abstract
Abstract Consumer decision making has been a focal interest in consumer research, and consideration of current marketplace trends (e.g., technological change, an information explosion) indicates that this topic will continue to be critically important. We argue that consumer choice is inherently constructive. Due to limited processing capacity, consumers often do not have well-defined existing preferences, but construct them using a variety of strategies contingent on task demands. After describing constructive choice, consumer decision tasks, and decision strategies, we provide an integrative framework for understanding constructive choice, review evidence for constructive consumer choice in light of that framework, and identify knowledge gaps that suggest opportunities for additional research.
Reference Key
openalex_W2001208895 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors James R. Bettman, Mary Frances Luce, John W. Payne
Journal journal of consumer research
Year 1998
DOI
10.1086/209535
URL
https://doi.org/10.1086/209535
Keywords Keywords not found

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