Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods

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ID: 290240
1986
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Abstract
Abstract Cultural meaning in a consumer society moves ceaselessly from one location to another. In the usual trajectory, cultural meaning moves first from the culturally constituted world to consumer goods and then from these goods to the individual consumer. Several instruments are responsible for this movement: advertising, the fashion system, and four consumption rituals. This article analyzes the movement of cultural meaning theoretically, showing both where cultural meaning is resident in the contemporary North American consumer system and the means by which this meaning is transferred from one location in this system to another.
Reference Key
openalex_W1967058415 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Grant McCracken
Journal journal of consumer research
Year 1986
DOI
10.1086/209048
URL
https://doi.org/10.1086/209048
Keywords Keywords not found

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