Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
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ID: 290101
1989
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Abstract
Journal Article Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process Get access Grant McCracken Grant McCracken Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 3, December 1989, Pages 310–321, https://doi.org/10.1086/209217 Published: 01 December 1989 Article history Received: 01 November 1988 Revision received: 01 April 1989 Published: 01 December 1989
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| Reference Key |
openalex_W1964924375
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|---|---|
| Authors | Grant McCracken |
| Journal | journal of consumer research |
| Year | 1989 |
| DOI |
10.1086/209217
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| URL | |
| Keywords | Keywords not found |
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