The Influence of Source Credibility on Communication Effectiveness

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ID: 289996
1951
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Abstract
In a new test of the process of forgetting, the authors found that subjects, at the time of exposure, discounted material from "untrustworthy" sources. In time, however, the subjects tended to disassociate the content and the source with the result that the original scepticism faded and the "untrustworthy" material was accepted. Lies, in fact, seemed to be remembered better than truths.
Reference Key
openalex_W2120061261 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Carl I. Hovland, Walter Weiss
Journal public opinion quarterly
Year 1951
DOI
10.1086/266350
URL
https://doi.org/10.1086/266350
Keywords Keywords not found

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