Conjoint Analysis in Consumer Research: Issues and Outlook
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ID: 289983
1978
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Abstract
Abstract Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint analysis and describes some new technical developments and application areas for the methodology.
| Reference Key |
openalex_W2083329137
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|---|---|
| Authors | Paul E. Green, V. Srinivasan |
| Journal | journal of consumer research |
| Year | 1978 |
| DOI |
10.1086/208721
|
| URL | |
| Keywords | Keywords not found |
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