A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
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ID: 289967
1992
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Abstract
This article reviews the construct and measurement of materialism and concludes that materialism is appropriately conceptualized as a consumer value. The development of a values-oriented materialism scale with three components—acquisition centrality, acquisition as the pursuit of happiness, and possession-defined success—is described. In validation tests high scorers (compared with low scorers) desired a higher level of income, placed greater emphasis on financial security and less on interpersonal relationships, preferred to spend more on themselves and less on others, engaged in fewer voluntary simplicity behaviors, and were less satisfied with their lives.
| Reference Key |
openalex_W1999524192
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|---|---|
| Authors | Marsha L. Richins, Scott Dawson |
| Journal | journal of consumer research |
| Year | 1992 |
| DOI |
10.1086/209304
|
| URL | |
| Keywords | Keywords not found |
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