Consumer Culture Theory (CCT): Twenty Years of Research

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ID: 289934
2005
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Abstract
Abstract This article provides a synthesizing overview of the past 20 yr. of consumer research addressing the sociocultural, experiential, symbolic, and ideological aspects of consumption. Our aim is to provide a viable disciplinary brand for this research tradition that we call consumer culture theory (CCT). We propose that CCT has fulfilled recurrent calls for developing a distinctive body of theoretical knowledge about consumption and marketplace behaviors. In developing this argument, we redress three enduring misconceptions about the nature and analytic orientation of CCT. We then assess how CCT has contributed to consumer research by illuminating the cultural dimensions of the consumption cycle and by developing novel theorizations concerning four thematic domains of research interest.
Reference Key
openalex_W2170518204 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Eric J. Arnould, Craig J. Thompson
Journal journal of consumer research
Year 2005
DOI
10.1086/426626
URL
https://academic.oup.com/jcr/article-pdf/31/4/868/5130460/31-4-868.pdf
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