Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

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1983
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Abstract
Journal Article Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement Get access Richard E. Petty, Richard E. Petty Search for other works by this author on: Oxford Academic PubMed Google Scholar John T. Cacioppo, John T. Cacioppo Search for other works by this author on: Oxford Academic PubMed Google Scholar David Schumann David Schumann Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 2, September 1983, Pages 135–146, https://doi.org/10.1086/208954 Published: 01 September 1983 Article history Received: 01 March 1982 Revision received: 01 April 1983 Published: 01 September 1983
Reference Key
openalex_W2156022826 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Richard E. Petty, John T. Cacioppo, David W. Schumann
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Journal journal of consumer research
Year 1983
DOI
10.1086/208954
URL
https://doi.org/10.1086/208954
Keywords Keywords not found

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