Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
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ID: 289586
1983
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Abstract
Journal Article Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement Get access Richard E. Petty, Richard E. Petty Search for other works by this author on: Oxford Academic PubMed Google Scholar John T. Cacioppo, John T. Cacioppo Search for other works by this author on: Oxford Academic PubMed Google Scholar David Schumann David Schumann Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 2, September 1983, Pages 135–146, https://doi.org/10.1086/208954 Published: 01 September 1983 Article history Received: 01 March 1982 Revision received: 01 April 1983 Published: 01 September 1983
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| Reference Key |
openalex_W2156022826
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|---|---|
| Authors | Richard E. Petty, John T. Cacioppo, David W. Schumann |
| Journal | journal of consumer research |
| Year | 1983 |
| DOI |
10.1086/208954
|
| URL | |
| Keywords | Keywords not found |
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