Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

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ID: 289427
1994
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Abstract
Journal Article Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value Get access Barry J. Babin, Barry J. Babin Search for other works by this author on: Oxford Academic PubMed Google Scholar William R. Darden, William R. Darden Search for other works by this author on: Oxford Academic PubMed Google Scholar Mitch Griffin Mitch Griffin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 20, Issue 4, March 1994, Pages 644–656, https://doi.org/10.1086/209376 Published: 01 March 1994 Article history Received: 01 December 1991 Revision received: 01 May 1993 Published: 01 March 1994
Reference Key
openalex_W2050251515 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Barry J. Babin, William R. Darden, Mitch Griffin
Journal journal of consumer research
Year 1994
DOI
10.1086/209376
URL
Keywords Keywords not found

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