Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
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ID: 289427
1994
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Abstract
Journal Article Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value Get access Barry J. Babin, Barry J. Babin Search for other works by this author on: Oxford Academic PubMed Google Scholar William R. Darden, William R. Darden Search for other works by this author on: Oxford Academic PubMed Google Scholar Mitch Griffin Mitch Griffin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 20, Issue 4, March 1994, Pages 644–656, https://doi.org/10.1086/209376 Published: 01 March 1994 Article history Received: 01 December 1991 Revision received: 01 May 1993 Published: 01 March 1994
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| Reference Key |
openalex_W2050251515
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|---|---|
| Authors | Barry J. Babin, William R. Darden, Mitch Griffin |
| Journal | journal of consumer research |
| Year | 1994 |
| DOI |
10.1086/209376
|
| URL | |
| Keywords | Keywords not found |
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