Pamana sa hapag-kultura: A qualitative study of bacoleños’ perceptions towards manokan country’s chicken inasal stalls modernization

The modernization of Manokan Country, a cultural landmark in Bacolod City renowned for its chicken inasal, sparked debates over cultural preservation and identity loss following the demolition of traditional stalls. The study employed a qualitative descriptive approach and semi-structured interviews to examine Bacoleños' perceptions of modernization, its impact on cultural identity, and the efforts to uphold tradition amid change. Thematic analysis revealed that some owners welcomed modernization for its economic, tourism, and structural benefits. However, others feared the loss of cultural identity and expressed concerns about economic and emotional difficulties. Customers also voiced apprehensions about modernization's potential impact, particularly on Manokan Country's identity, rising prices, and the fear that the place they had long known and valued would no longer feel the same. Nostalgia, memories, and tradition were central to their concerns. Despite these worries, some customers acknowledged the need for modernization to improve safety and sanitation, though they hoped these changes would not completely alter the essence of Manokan Country. Both owners and customers exhibited varying levels of acceptance—some fully embraced modernization, some were open to it under certain conditions, while others remained deeply opposed. The findings underscored the tension between progress and preservation, highlighting that modernization challenged identity, memory, and heritage beyond physical changes. While the change was inevitable, both owners and customers hoped that Manokan Country's cultural identity would remain intact for future generations.