An integrated marketing communications campaign for Trisports Solutions, Inc

Clicks: 3
ID: 286814
2021
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Steady

Ranked #1,692 of 3,757 articles by views in Malay Journal

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 3,757 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
The Philippine sporting industry was thriving in 2016 to 2019 with an average revenue of 152.52 million Philippine pesos. However, 2020 has been a challenging year as the sports revenue dropped due to the COVID-19 pandemic. Different industries were affected, including the brand to be introduced in this paper. Trisports Solutions, Inc., a sports tourism company, is one of the organizers of triathlons and multisport activities in the country. With its primary goal to boost sports tourism in the Philippines, the brand currently has 4 races entitled TINMAN: Tri Ilocos Norte, Turbo Sprint, Tigasin Triathlon, and Biathle. Moreover, the brand unites all sports enthusiasts thus paving another way in achieving the goal. With all the successful races that Trisports Solutions Inc. has organized since 2012, it has received different awards over the years which have added credibility to the triathlon and multisport community. The most recent one was last year in 2020 when the brand garnered the Best Sport Tourism of the Year for its TINMAN Tri Ilocos Norte race. However, 2020 was also a challenging year as COVID-19 started to hit the country and affected several industries and companies including the sports industry and Trisports Solutions, Inc. To understand the perception, preferences, and behavior of the target market, a survey was conducted to 176 respondents from the Greater Manila Area aged 25 to 45 years old. This survey consisted of questions using the User, Image, and Attitude format, BMAT Model, and AIDA Model. Based on the data gathered, Trisports Solutions, Inc. is not the top of mind organizer for most of the respondents, with the majority answering Ironman as the first organizer they think of. In relation to that, only nearly half of the respondents are aware of Trisports. Moreover, the respondents reiterated that they would prefer having an online race to still feel the thrill and excitement even within the comforts of their homes. Based on the data gathered, a SWOT analysis was created to identify the internal and external factors that affect Trisports Solutions, Inc. For this proposed Integrated Marketing Communications for the brand, the initiatives are to be done in the digital space including public relations efforts and new product development initiatives. This direction came from the findings of the survey with the consideration of the ongoing pandemic. For the digital marketing side, advertisements on social media particularly Facebook and Instagram, Google, and e-mail are to
Reference Key
persistent_1760659738_68f1891acb0ba Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Gavino, Dustine Mae E.
Journal Malay Journal
Year 2021
DOI
DOI not found
URL
https://animorepository.dlsu.edu.ph/etdm_market/12
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.