An integrated marketing campaign for Predator

Clicks: 1
ID: 286790
2022
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal

Ranked #3,297 of 3,757 articles by views in Malay Journal

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 3,757 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
In 2011, a new term called “gaming laptop” was introduced to the world by Razer, a company based in Singapore known for creating gaming peripherals (mouse, keyboard, controllers, etc.) For the first time, gamers and power users could experience the full power of their computers while also having the convenience of taking their game with them wherever they went. Thanks to the portability of these gaming laptops, it has become one of the fastest growing categories in their space, even outshining the standard (average) and business laptops. Predator is the gaming brand of Acer Inc, a Taiwanese hardware and electronics corporation widely known for its desktop PCs, tablets, servers, and laptops. It is the current number 1 gaming laptop brand in the Philippines. Currently, it is being distributed under their authorized reseller Acer Philippines. While the brand is already established, competition from other brands such as Asus ROG (Republic of Gamers), H.P. Omen, Lenovo Legion, and Razer is very much present based on the survey. The respondents will buy a gaming laptop if they know the correct pricing, hardware power, and futureproof specifications. This proposed Integrated Marketing Communications Campaign for Predator aims to build awareness of the features of its gaming laptops while increasing leads and converting them into buying customers. This campaign will focus only on one of the three selling programs of the company, the July to August season. With the results of our survey and the analysis of the company’s SWOT and TOWS into consideration, it is suggested to take on a digital approach along with a strong emphasis on the onsite activations that this campaign will do. Lastly, the final push is a comprehensive sales promotion partnering with industry giant Gcash to beat last year’s back-to-school campaign and grow revenue by at least 10%. This campaign will promote the brand’s central message, “Unleash your game.”
Reference Key
persistent_1760659666_68f188d23b6a9 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Marcelo, Marlon Bongar
Journal Malay Journal
Year 2022
DOI
DOI not found
URL
https://animorepository.dlsu.edu.ph/etdm_market/58
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.