An integrated marketing communications campaign for Lavada

Clicks: 1
ID: 286782
2022
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal

Ranked #3,377 of 3,757 articles by views in Malay Journal

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 3,757 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
LAVADA is a self-service and full-service laundry shop that promises to deliver a superior laundry experience through convenience and quality washing machines (Maytag machines). As of September 2022, Lavada has 11 branches strategically located all over Metro Manila, and more branches are opening soon. Over the years, a growth in the dry cleaning ang laundry services industry has been observed and several laundry shops have been emerging, especially in Metro Manila. Due to this, there is a moderate to tough competition in the dry cleaning and laundry services industry and this poses as a challenge to Lavada. With all the data and consumer insights gathered, the campaign aims to raise Lavada’s brand awareness and become the laundry shop of choice of Female Millennials living in Metro Manila. The campaign plans to communicate that there is life beyond laundry and Lavada is here take the load off them. The objective of the campaign is to increase brand awareness by 20%, from the 36% Brand familiarity on the survey results and increase sales profit by at least 15% by the end of December 2023. These objectives will be measured by relevant metrics and will be monitored on a weekly basis.
Reference Key
persistent_1760659642_68f188bae83dc Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Indig, Crystal Vine L.
Journal Malay Journal
Year 2022
DOI
DOI not found
URL
https://animorepository.dlsu.edu.ph/etdm_market/69
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.